Isaac Serwanga is a man with a plan, thanks in part to the best advice he’s ever been given—if in doubt or afraid, take immediate action. As a college coach at ESM, he believes it is his job to inform and inspire, a motto he emphasizes in both his personal and professional life. Isaac believes that young people should be given the information to succeed and the inspiration to take action on their dreams. He offers both.
In his role with ESM, Isaac provides one-on-one support to high school students preparing for college. For him, the support is holistic, and includes helping students identify and target the right schools, constructing a game plan for the application process, and assisting students in submitting thoughtful, polished essays as part of their applications.
Isaac believes that, as a college coach, you are far more than your title suggests. “At any point in time, a college coach can morph into a mentor, or a friend, or even a part-time counselor. Our role is to support young people as they enter what can be the busiest time of their lives,” he says.
And Isaac knows a thing or two about being busy. As a student at Princeton University, he was a football, basketball, and track and field student-athlete. In 2016, he published a book called How to Network in College, and in November, he will be giving a TED Talk. Before joining the ESM team, he worked for Princeton University as an educational consultant running a career mentoring program for college student athletes.
At Princeton, Isaac developed his passion for mentoring students and helping them maximize their potential, a task he says is both fun and rewarding. He’s motivated by the power mentorship can provide to a young person’s life. “Providing a high schooler with information to succeed is necessary in this position; but inspiring a high schooler to take action on their future is what intrigues me most,” he says.
Isaac is himself inspired by Princeton University Emeritus Director of Athletics Gary Walters, who was his first boss and who wholly embodied the message that we don’t always remember what people say and do, but how they make us feel. Isaac says, “His example reminds me daily that every business is the people business. Treat people well wherever you go and you can’t lose.”
Isaac believes that there is no such thing as a stupid question, and encourages students to equip themselves with as much knowledge as possible to enable their decision-making process. His genuine desire to help people succeed make him a welcome addition to the ESM team, where his abundance of enthusiasm and know-how will continue to guide students as they explore their futures.