"Bob was the perfect guide for our child's college journey. His deep knowledge of STEM and business, combined with his ability to connect with our child on a personal level, helped uncover career paths and college options we hadn't even considered. Bob’s personalized approach made the entire process stress-free and gave us confidence that our child was on the right track to a successful future."

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Bob Carlton is focused on helping students uncover their interests and passions, serving as both a cheerleader and a challenger. With over 30 years of experience in higher education and a deep knowledge of the STEM and business fields, Bob guides students in discovering their strengths and aligning their college search with their future career goals. His approachable and encouraging style makes him a trusted mentor throughout the college admissions process.

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Bob’s extensive travels to college campuses and his background in higher education publishing allow him to provide unique insights into the college landscape. He leverages this experience to connect students with colleges that fit both their academic and career aspirations. Whether students are interested in STEM, business, or any other field, Bob’s strategic and thoughtful approach ensures that each student’s individual goals are met through personalized college recommendations.

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Bob believes in developing young people by helping them explore their passions and pushing them to reach their full potential. His hands-on, mentorship-driven approach encourages students to take ownership of their college journey. “I love seeing students discover what excites them,” Bob says. He’s especially skilled at helping students interested in STEM and business fields navigate their options, matching their career goals with the right college fit.

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Bob’s career in higher education has been marked by leadership roles, including as President of HarperCollins Higher Education Division and a member of the launch team for CourseSmart. His deep expertise in both STEM and business education has made him a key resource for students interested in these fields. Bob’s guidance helps students not only find colleges that align with their academic goals but also prepare for future success in their chosen careers.

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Bob graduated from Texas A&M University with a BBA in Marketing and Business Analysis, completing his degree in just three years. He remains active in the education community through his membership in the Independent Educational Consultants Association (IECA) and his role on the IECA Board of Directors. When not working with students, Bob enjoys staying up to date on pop culture, biking around Austin, and listening to podcasts. Bob and his wife, Lisa Bain Carlton, are proud parents of two daughters.