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Navigate the ever-changing college admissions landscape with confidence! From the resurgence of standardized testing to the rising competitiveness of Southern colleges and selective majors, 2025 brings new challenges—and opportunities. Discover seven key trends shaping the process, actionable strategies for success, and one enduring truth: thoughtful planning and authenticity are your best allies.
Many parents of high school students start the new year wondering (and sometimes worrying) how the college admissions process will shift as their teenager navigates the journey to college. Admissions trends often change due to a mix of factors, including economic shifts, educational policy updates, technological advances, and evolving demographics. It’s no wonder the process feels overwhelming at times.
As we look ahead to 2025, we’ve identified seven key predictions that could shape the admissions process—as well as one thing we know for sure.
For the first time since 2021, the class of 2025 is showing a notable increase in test score submissions, with a 9% rise among students reporting scores compared to 4% growth among those opting not to submit. This trend indicates that students are becoming more strategic about standardized testing, carefully evaluating how scores can strengthen their overall applications. While test-optional policies remain widespread, submitting scores can still provide a competitive edge for some applicants.
At the same time, a growing number of colleges are reintroducing standardized testing requirements after a period of test-optional flexibility. While many institutions continue to accept applications without test scores, others view testing as a way to promote fairness and consistency across diverse applicant pools. For example, the University of Texas at Austin, Harvard, MIT, Stanford, Brown, Georgetown, Caltech, and Purdue now require standardized test scores, underscoring their value in identifying and distinguishing high-achieving students.
Standardized test scores may offer a competitive advantage for students applying to schools that emphasize them, especially highly selective institutions. Clear testing policies allow families to create informed admissions strategies.
Families should research testing requirements at target colleges and ensure their students are prepared for the SAT or ACT if required. For test-optional schools, evaluating whether scores will strengthen the application is crucial. Having a clear plan for testing—determining which tests to take, when to take them, and how to prepare—can help students approach this component of the application process with confidence.
Highly selective majors—such as Engineering, Business, Computer Science, Architecture, Biology, and Nursing—are becoming increasingly competitive, even at colleges with relatively high overall acceptance rates. Admissions committees are placing greater emphasis on how students’ extracurricular activities align with their intended majors and reflect their long-term goals.
As the college admissions landscape evolves, the competitiveness of specific programs highlights the need for students to demonstrate both academic preparedness and a clear, sustained interest in their chosen fields. For these highly selective majors, a strong alignment between a student's experiences, goals, and intended area of study can make a significant difference in the admissions process.
Admissions officers use extracurriculars to assess students’ passion, initiative, and readiness for rigorous programs. For highly selective majors, activities like internships, STEM competitions, business clubs, or leadership roles in related organizations can set applicants apart by showcasing real-world engagement and a deep commitment to their field.
Families can support students by encouraging participation in extracurriculars that reflect academic and career interests. Leadership roles, specialized programs, or hands-on experiences—such as coding projects, entrepreneurship competitions, or medical volunteering—can strengthen applications by demonstrating focus, initiative, and potential for success in selective programs.
College applications are surging nationwide, with the South and Southwest leading the way. This year, applications grew by 8% overall, but the Southwest saw an extraordinary 29% increase, fueled by rapid population growth and strong outreach efforts. Texas led the charge with a 32% jump, while Florida’s expanding university systems also saw notable gains.
This surge reflects the rising national prominence of Southern colleges, such as the University of Texas, the University of Florida, and Georgia Institute of Technology. These institutions are increasingly competitive, attracting students from across the country with their affordability, academic rigor, and strong ties to high-growth industries like technology, healthcare, and business. State-of-the-art facilities, innovative programs, and vibrant campus communities offer students both dynamic experiences and clear career pathways, solidifying the region as a leader in higher education.
Southern colleges are increasingly viewed as attractive options, offering top-tier programs and career opportunities at lower costs than many traditional elite institutions. Their affordability and partnerships with industries give students access to valuable internships, research opportunities, and alumni networks. For families concerned about return on investment, these schools often provide an excellent balance of quality education and manageable costs.
Families should explore adding Southern colleges to their student’s list, particularly those with strong programs in STEM, business, and healthcare—fields that align with current workforce demands. Researching financial aid options, in-state tuition benefits, and scholarship opportunities can make these colleges even more appealing. Additionally, visiting campuses or attending virtual information sessions can help students understand the unique strengths of these schools, from their supportive campus cultures to their cutting-edge academic resources. By considering Southern colleges, families can broaden their options and uncover institutions that combine affordability, rigor, and career readiness.
Colleges across the country are adapting to meet the demands of an evolving workforce. Programs in technology, healthcare, and sustainability are at the forefront, offering students pathways to thriving careers in high-growth industries. Families are increasingly drawn to institutions that combine academic rigor with tangible career outcomes, such as strong job placement rates and robust alumni networks. As students face a competitive job market, colleges that provide a clear return on investment through internships, mentorships, and real-world experiences are becoming top choices.
Colleges are increasingly focused on developing programs that prepare students for high-demand careers in technology, healthcare, and sustainability. These fields are not only rapidly growing but also integral to solving global challenges, making them attractive to students and families alike. Families are prioritizing institutions with proven career outcomes, including high employment rates, strong alumni networks, and robust internship opportunities. Admissions offices are paying close attention to applicants who demonstrate a clear sense of purpose, alignment with these programs, and the potential to contribute meaningfully to these industries.
Families should start by helping students explore potential career interests early, allowing them to identify colleges with strong programs in these high-demand areas. Researching schools with robust career services, internship pipelines, and active alumni networks can provide a competitive advantage. Students should also align their applications with their long-term career goals, showcasing focus and ambition in essays and extracurricular activities. Additionally, leveraging resources such as career exploration programs, job shadowing, or summer internships can further strengthen a student's application and demonstrate a proactive approach to future career readiness.
The ideological divide in the U.S. is increasingly influencing how families perceive colleges, with institutions often categorized as conservative ("red") or liberal ("blue"). These perceptions play a growing role in how students and families evaluate campus fit, as they consider not only academic offerings but also the social and cultural environment that will shape their college experience. Finding a campus where students feel aligned with the culture and values can be pivotal for their satisfaction, sense of belonging, and overall success.
For many families, a college’s campus culture is as important as its academic programs. The ideological leanings of a school can influence everything from classroom discussions and faculty perspectives to student organizations and the broader social dynamics on campus. Choosing a college where a student feels comfortable expressing their values and engaging with others can lead to a more enriching experience. On the other hand, a cultural mismatch may create challenges that impact a student’s ability to fully embrace college life. Campus culture isn’t about finding perfect agreement but about ensuring the environment supports a student’s personal growth and aspirations.
Families can take a proactive approach to understanding a college’s culture. Campus visits, virtual tours, and information sessions are excellent ways to get a feel for the environment. Encourage students to explore online resources, such as student blogs, social media pages, and campus event calendars, to gain insight into the values and activities that define the community. Speaking with current students, alumni, or admissions representatives can provide first-hand perspectives on how inclusive and supportive the campus feels to individuals with different beliefs and backgrounds. Reflecting on their own values and the type of environment where they can thrive is also a critical step for students. By prioritizing this research, families can help their student find a college where they will feel supported, challenged, and motivated to grow academically, socially, and personally.
Declines in college freshman enrollment, driven by demographic shifts and the lingering effects of the pandemic, are prompting many colleges to ramp up recruitment efforts. Match schools (with admit rates above 60%), in particular, are stepping up by offering more financial aid, personalized outreach, and simplified admissions processes. These efforts are designed to attract a diverse range of students and make college more accessible and appealing. For students and families, this presents an exciting opportunity to consider schools that combine strong academics with increased support and affordability.
These changes are creating more opportunities for students at match schools—colleges that align well with a student’s academic profile and personal goals. Many of these schools are now offering stronger financial aid packages, robust academic resources, and smaller class sizes, providing a more personalized and supportive environment for students to thrive. Including match schools on a college list ensures that students have solid, realistic options that balance academic challenge with a high likelihood of acceptance. A focus on match schools can also reduce stress during the decision process by guaranteeing options that fit the student academically, socially, and financially.
Families should explore a wide range of match schools, focusing on those with strong academics, generous financial aid, and supportive campus cultures. Researching scholarship opportunities, student success programs, and unique academic offerings can reveal hidden gems that might not have been on the initial radar. Engaging with these schools—through campus visits, virtual information sessions, or conversations with admissions representatives—can help students learn more about what makes these colleges unique and signal interest to admissions teams. Encouraging students to build relationships with admissions staff and demonstrate enthusiasm can strengthen their applications and open doors to merit-based aid or other benefits. Prioritizing match schools provides peace of mind and ensures students are considering institutions where they can grow, succeed, and feel supported.
Advancements in technology, including AI-assisted application reviews and virtual engagement tools, are significantly reshaping the college admissions process. These tools streamline evaluations, making it easier for colleges to process large volumes of applications and assess students efficiently. Virtual tools, such as campus tours, interviews, and online portfolios, also create new ways for students to showcase their achievements and connect with colleges. However, these advancements raise important questions about fairness, transparency, and how technology can balance efficiency with the individuality of each student’s application.
Colleges are embracing technology to enhance the admissions experience, but applicants need to adjust to these new platforms and processes. AI is increasingly being used to review essays, transcripts, and other materials, helping admissions officers focus on a student’s potential fit for the institution. Virtual engagement tools like online tours and virtual interviews allow students to connect with colleges regardless of location, breaking down barriers to access. However, as technology becomes more integrated, it’s essential for students to ensure their applications stand out as genuine and personal, even in a digitally driven environment. Admissions officers still value authenticity and want to see the real person behind the application, no matter the medium.
Families can play an important role in helping students navigate these technological changes. Encourage students to create polished digital portfolios that highlight their achievements, extracurricular activities, and academic strengths. These portfolios should feel professional yet personal, showcasing not only what the student has accomplished but also who they are. Preparing for virtual interviews is equally important—students should practice articulating their goals and passions confidently on camera while maintaining authenticity. When participating in virtual tours or webinars, students can stand out by asking thoughtful questions and engaging meaningfully with college representatives.
At the same time, remind students that the core of a successful application hasn’t changed: being authentic and telling their story matters most. While technology enhances the admissions process, it is still a tool, not a replacement for the personal connections and narratives that truly resonate with admissions teams. By embracing these tools thoughtfully and authentically, students can use technology to their advantage while ensuring their unique qualities shine through.
The college admissions process in 2025 calls for a thoughtful and proactive approach from students and families, but it doesn’t have to be a source of constant stress. While many aspects of admissions are beyond a student’s control, focusing on manageable factors—like thoughtful class choices, meaningful extracurriculars, summer planning, and a clear standardized testing plan—can make a significant difference. By prioritizing what matters most and approaching the journey with balance and intention, students can not only achieve their college goals but also grow in ways that prepare them for life beyond high school.
The key to making the process more meaningful and less overwhelming is to reframe the experience as one of personal discovery and growth. Instead of focusing solely on outcomes, families can help students identify their strengths, passions, and values, which are the foundation of a successful college application and, more importantly, a fulfilling college experience. Viewing each step—whether choosing classes, exploring activities, or writing essays—as a chance to learn about themselves helps students take ownership of the process while reducing anxiety.
Depth matters more than breadth in extracurricular activities. Colleges value commitment, leadership, and alignment with a student’s interests and goals. Whether it’s leading a club, starting an independent project, or volunteering regularly, students should focus on activities that reflect their passions and allow them to make an impact. Parents can help by encouraging students to choose meaningful opportunities and stick with them.
Summer offers a unique opportunity for growth, exploration, and reflection. Students can use this time to dive into academic programs, internships, or community service projects that align with their interests and goals. Encourage students to balance productivity with downtime, as both are essential for long-term success. Rest and reflection allow students to recharge and return to school with renewed focus.
Thoughtful class choices are critical for demonstrating academic readiness. Students should aim for a balanced yet challenging schedule that reflects their strengths and interests while aligning with potential college majors. Honors, AP, or IB courses can strengthen a transcript, but students should prioritize performing well over overloading themselves.
A well-balanced college list is crucial for ensuring students have a range of options where they can thrive academically, socially, and emotionally. A thoughtful list includes a mix of reach, possible, and match schools that align with a student’s academic profile, interests, and long-term goals.
While reach schools offer excitement, possible and match schools often provide strong opportunities for success, including generous financial aid, honors programs, and leadership opportunities.
Admissions officers want to see the person behind the application. Essays and applications should authentically highlight a student’s growth, resilience, and values. Reflecting on meaningful experiences—whether overcoming challenges, pursuing passions, or making an impact in their community—can create a compelling narrative. Encourage students to think deeply about what has shaped them and to share these stories in a way that demonstrates self-awareness and personal growth.
Standardized testing remains an important element of the admissions process for many colleges. Researching the testing policies of target schools and crafting a thoughtful testing plan is key. Students should decide whether the SAT or ACT is the best fit, schedule test dates early, and use practice tests to identify areas for improvement. For test-optional schools, consider whether submitting scores will enhance the application. A clear plan ensures students feel prepared and confident.
